About · SIAL Consulting d.o.o.

A small Slovenian studio
building useful AI tools
for industrial work.

LETTO.LIVE is one of several products built by SIAL Consulting d.o.o. — a digital factory headquartered in Brežice, Slovenia. We build AI-native software for refractory operations, regional travel, and legal work, with one principle: tools that make complex work simpler, not noisier.

The company

SIAL Consulting d.o.o.
Brežice, Slovenia.

Registered in Brežice, Slovenia, SIAL Consulting was founded as the parent entity for a portfolio of AI-native digital products serving Balkan and EU markets. The name combines the founder's professional background — SIlicon, ALuminum — with the consulting ethos that drives every product: fix the customer's problem first, automate it second.

We operate as a digital factory: small team, deep specialisation, AI workforce running the heavy lifting. Each product is built to ship in weeks, validate with paying customers in months, and scale only when the underlying value is proven. No vapor, no pre-revenue rounds, no growth-at-all-costs. Just useful software that earns its keep.

Our compliance roadmap targets ISO 9001 (quality management), ISO 27001 (information security), and ISO 42001 (AI management systems) — the latter being one of the first AI-specific governance standards globally. This matters because our products handle real money, real industrial operations, and real personal data. We treat that seriously.

ISO 9001 Quality Management
ISO 27001 Information Security
ISO 42001 AI Management
GDPR EU compliant
SIAL Digital Factory

Five products.
One philosophy.

Each product in the factory addresses a specific, painful, under-served problem in the Balkan and Adriatic markets. They share infrastructure (Firebase, n8n, Claude), brand discipline (Slovenian craftsmanship, EU compliance), and a refusal to ship features that don't earn their keep. LETTO.LIVE is the consumer face of this work. The others run quietly behind the scenes for industrial and professional clients.

01 / TRAVEL
LETTO.LIVE
letto.live
AI-curated travel package mixer. Combines flights and hotels from independent partners into packages 30–60% cheaper than Balkan agencies. Built on Travelpayouts, RapidAPI Hotels, n8n, and Claude.
Consumer Travel B2C
● BETA · 2026 Visit →
02 / INDUSTRIAL
ANVIL
Industrial AI platform
Field operations and CRM platform for refractory engineers and industrial sales. 25 modules covering territory management, customer portal, LiDAR furnace scanning, commercial sync. Used internally for Calderys Balkan operations.
Industrial Refractory B2B
● LIVE · v15 Internal
03 / TRAVEL
JADRAN.AI
jadran.ai
AI travel guide for the Croatian Adriatic coast. Local partner network, real-time conversational planning, GetYourGuide integration. Pilot launching with Rab island operators summer 2026.
Consumer Travel Adriatic
● PILOT · Rab Coming soon
04 / LEGAL
KLAUZULA.AI
klauzula.ai
Legal contract analysis for Serbian SMEs. Reads, redlines, and flags risk in commercial contracts using domain-specific Claude prompting. Built for businesses without in-house legal teams.
Legal SaaS SR market
● IN DEV 2026 Q3
05 / INDUSTRIAL
SENTINEL
AERIAL inspection
Industrial drone + satellite imagery inspection-as-a-service for chimneys, power lines, solar farms, refractory furnaces. Computer vision pipeline running on Hetzner; pilots planned with EPS and NIS.
Industrial CV/AI B2B
● R&D 2026 H2
How we build

Principles that actually guide the work.

Most digital studios put principles on a website and then ignore them when the deadline comes. These five aren't aspirational. They're enforced by the way we ship, who we hire, and what we refuse.

  1. Useful before clever.
    A boring tool that saves a customer two hours per week is worth more than a clever tool that "could revolutionize" their workflow. We optimise for boring, measurable, repeatable usefulness.
  2. Earn revenue early.
    Every product validates with paying customers before we add a second feature. No pre-revenue scaling. No "building for growth" before we know what we're growing.
  3. AI does the heavy lifting.
    Our digital factory has 10+ Claude-powered workers running scraping, classification, drafting, monitoring. This is how a 1-person studio operates 5 products. The customer sees the polish; the AI does the labour.
  4. EU compliance is a feature.
    GDPR, ISO 27001, ISO 42001 — these aren't bureaucratic burdens to delay, they're trust signals our customers actually pay for. Industrial and legal clients especially demand documented compliance before signing.
  5. Stay small, stay sharp.
    No VC. No accelerator. No 30-person engineering team. The constraint forces good decisions and prevents bloat. We grow only when the constraint actively limits customer outcomes.
Founder

The person behind this work.

SIAL Consulting was founded by a single operator with an unusual combination of backgrounds: industrial sales, refractory engineering, optics, accounting, EU funding mechanics, and AI tooling. That cross-disciplinary breadth is what makes the digital factory model work — every product gets built by someone who understands the customer's day-to-day, not just the technical surface.

Miroslav Paunov
Founder · SIAL Consulting d.o.o.
Drone-licensed industrial Technical Sales Representative with a six-country Balkan territory in refractory materials. Operator behind ANVIL, JADRAN.AI, KLAUZULA.AI, SENTINEL, and now LETTO.LIVE. Builds in Slovenian, Serbian, and English. Lives between Brežice and the road.

Want to work together?

We take on a small number of consulting engagements per quarter — primarily AI-native tooling for industrial operations, regional travel platforms, or legal SaaS. If your problem looks like one of ours, write to us.